About ________

Researcher . Educator .
Marketing Scholar

I am a marketing scholar, researcher, educator, and HEC-Approved Ph.D. Supervisor with a passion for understanding consumers, markets, and socially responsible behaviour. My work explores consumer behaviour, neuromarketing, social marketing, sustainability, and business research connecting academic insights with real-world challenges.

About Me

DR .Shahid Rasool

I am a researcher, educator, and consultant with a strong interest in understanding people, their decisions, and the factors that shape their behaviour. My work brings together consumer behaviour, neuromarketing, sustainability, and research-driven insights to explore how individuals interact with brands, markets, and society.

Through research and practical perspectives, I aim to connect academic knowledge with real-world challenges. I am particularly interested in developing meaningful insights that help organizations understand their audiences, make informed decisions, and create more responsible and sustainable approaches..

ACADEMIC JOURNEY

From Marketing Student to Academic Scholar

My academic journey reflects a continuous commitment to learning, research, and teaching. I began my academic path in Marketing and continued through postgraduate study before completing my Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), Malaysia.

Each stage of this journey has strengthened my understanding of marketing, consumer behaviour, research, and higher education, shaping my work as a researcher, educator, and HEC-Approved Ph.D. Supervisor.

PROFESSIONAL EXPERIENCE

Academic Experience & Professional Journey

My professional journey in higher education has given me the opportunity to teach, mentor students, conduct research, and contribute to academic communities across different institutions. These experiences have strengthened my approach to teaching, research, and meaningful academic engagement.