Dr.Shahid Rasool
MY CAREER
Professional Experience
My career reflects my commitment to teaching, research, academic development, and student mentorship across higher education institutions.
SENIOR LECTURER | 2024–PRESENT
Universiti Teknologi Malaysia (UTM)
I currently serve as a Senior Lecturer at Universiti Teknologi Malaysia (UTM), where my academic work focuses on marketing education, research, course development, and student learning. My role involves contributing to teaching and academic activities while supporting the development of knowledge and skills relevant to contemporary marketing and business.
My teaching expertise covers key areas including Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Strategic Marketing, Digital Marketing, Advertising and Sales Promotion, and International Brand Management. I also contribute to course design and development, including micro-credential marketing courses for the Azman Hashim International Business School (AHIBS), supporting flexible and focused learning.
SEPTEMBER – DECEMBER 2023
Senior Lecturer — Westminster International University in Tashkent
I served as a Senior Lecturer at Westminster International University in Tashkent, Uzbekistan, from 4 September 2023 to 27 December 2023. This role formed part of my academic career in higher education, building on my experience in marketing education, research, and academic development.
My academic background spans marketing, consumer behaviour, marketing research, strategic marketing, digital marketing, advertising, and international brand management. Across my teaching career, I have focused on connecting marketing theory with research-based understanding and practical business applications.
My broader academic work includes course development, student learning, and research in areas such as consumer behaviour, neuromarketing, and socially responsible consumption. These interests continue to inform my approach to teaching and academic engagement.
FEBRUARY 2021 – MAY 2023
Assistant Professor — Ghulam Ishaq Khan Institute (GIKI)
I served as an Assistant Professor at the Ghulam Ishaq Khan Institute of Engineering Sciences and Technology (GIKI), Khyber Pakhtunkhwa, Pakistan, from 22 February 2021 to 30 May 2023. This position was an important part of my academic career, allowing me to contribute to higher education through teaching, research, and academic engagement.
My academic expertise covers a broad range of marketing disciplines, including Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Strategic Marketing, Digital Marketing, Advertising and Sales Promotion, and International Brand Management. These areas bring together theoretical knowledge, research-based insights, and practical business applications.
My wider academic work also involves research methodology, quantitative techniques, and research proposal writing. I value helping students develop analytical thinking, understand consumer behaviour, and approach business challenges through structured research and evidence-based reasoning.
Assistant Professor — Shifa Tameer-e-Millat University
I served as an Assistant Professor at Shifa Tameer-e-Millat University, contributing to higher education through teaching, research, and academic engagement. This role was an important part of my professional journey, allowing me to support students’ academic development while strengthening my experience as an educator and researcher.
My academic interests span several areas of marketing, including Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Strategic Marketing, Digital Marketing, Advertising and Sales Promotion, and International Brand Management. These disciplines connect marketing theory with research-based insights and practical business applications.
My wider academic work includes research methodology, quantitative techniques, and research proposal writing. I value encouraging analytical thinking, helping students understand consumer behaviour, and supporting the development of research skills that can be applied to academic and professional challenges.
Academic Faculty — Iqra University
I served as an Academic Faculty member at Iqra University, contributing to higher education through teaching, academic engagement, and student learning. This experience was an important part of my professional journey, allowing me to share academic knowledge and support students in developing their understanding of marketing and business-related concepts.
My academic interests cover several areas of marketing, including Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Strategic Marketing, Digital Marketing, Advertising and Sales Promotion, and International Brand Management. These disciplines help connect theoretical knowledge with practical business situations and contemporary marketing challenges.
I believe that effective academic learning goes beyond understanding concepts; it also involves developing analytical thinking, exploring real-world examples, and understanding how research can inform business decisions. My broader academic interests in research methodology and consumer behaviour continue to shape my approach to marketing education and knowledge sharing.
Research, Teaching & Academic Development
My academic work brings together teaching, research, and student development. I continue to build on my experience across higher education, with a focus on marketing, consumer behaviour, research methodology, and research-led learning. My aim is to connect academic knowledge with practical applications and contribute to meaningful learning experiences.
