Dr.Shahid Rasool
My Education
My Academic Journey
My academic journey reflects a strong commitment to marketing, research, and continuous learning. I completed my postgraduate education in Marketing at Mohammad Ali Jinnah University (MAJU), Islamabad, before pursuing my Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), Malaysia.
Each stage of my education has contributed to my understanding of marketing theory, consumer behaviour, and socially responsible consumption. My academic background continues to shape my work in research, teaching, and higher education.
2013 – 2017
Ph.D. in Marketing
Universiti Malaysia Sarawak (UNIMAS)
Sarawak, Malaysia
I completed my Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), Malaysia, from 2013 to 2017. My doctoral research explored the relationship between self-concept, consumer awareness, self-awareness congruence, and socially responsible food consumption behaviour.
My research focused on understanding how consumers’ self-perceptions and awareness relate to responsible food consumption decisions. This work strengthened my research interests in consumer behaviour, consumer awareness, and socially responsible consumption.
Doctoral Thesis Title:
An Investigation on Self-Concept, Consumer Awareness, Self-Awareness Congruence and Attitude towards Consumer’s Socially Responsible Plate Food Consumption Behavior
2010 – 2012
Master of Science (MSc) in Marketing
Mohammad Ali Jinnah University (MAJU)
Islamabad, Pakistan
I completed my Master of Science in Marketing at Mohammad Ali Jinnah University (MAJU), Islamabad, from 2010 to 2012. My postgraduate research examined socially responsible consumption and the role of consumer vanity and materialistic attitudes.
This research helped develop my understanding of consumer psychology, individual attitudes, and responsible consumption behaviour, providing an important foundation for my later doctoral research.
Master’s Thesis Title:
Contribution of Consumer Vanity on Socially Responsible Consumption: Mediating Role of Materialistic Attitude. An Empirical Study of Universities Students in Pakistan
Small Heading: 2007 – 2010
Master of Business Administration (MBA) in Marketing
Mohammad Ali Jinnah University (MAJU)
Islamabad, Pakistan
I completed my Master of Business Administration in Marketing at Mohammad Ali Jinnah University (MAJU), Islamabad, from 2007 to 2010. This qualification established an important foundation for my advanced studies in marketing and my subsequent academic career in research and higher education.
CONTINUOUS LEARNING
Learning That Shapes My Research
My educational journey has provided the foundation for my continued work in marketing research, consumer behaviour, and higher education. From postgraduate study to doctoral research, each stage has contributed to my academic development and research perspective.
I continue to apply this knowledge through teaching, research, and academic engagement, with a focus on developing meaningful insights into consumer behaviour and contemporary marketing challenges.