ABOUT ME
Research, Teaching, Real-World Impact
“Advancing knowledge through research, teaching, and meaningful academic collaboration for a better and more sustainable future.”
Dr. Shahid Rasool is a researcher, educator, and marketing academic with extensive experience in teaching, research, and academic collaboration. His work focuses on consumer behaviour, neuromarketing, social marketing, sustainability, and business research.
He is passionate about developing meaningful research, supporting students and researchers, and connecting academic knowledge with real-world challenges.
Research & Expertize
Research That Create Meaningful Impact
My research brings together consumer behaviour, marketing, neuroscience, sustainability, and social issues to explore meaningful questions in business and society..
My research interests include Consumer Behaviour, Corporate Social Responsibility, Ethics & Sustainability, Neuromarketing, Social Marketing, Tourism, and Business Research Methodology
01
Consumer Behaivour
Understanding consumers, Decision-making,awareness, and behavioural patterns.
02
Neuro_Marketing
Exploring the connection between neuro science ,psychology,and marketing to better understand attention ,amotion, persuasion, and consumer response .
03
Sustainability & Social Marketing
Examining responsible consuption, sustainability ,ethics ,and social issues through research that connects marketing with postive and meaningful societal impact .
FEATURED PUBLICATIONS
Selected Research & Publications
Selected research exploring consumer behaviour, neuromarketing, sustainability, social marketing, and contemporary business issues.
Seeing is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment
2026 • International Journal of Tourism Research
This research explores how visual content influences tourists’ engagement, emotional connection, and attachment to destinations. It highlights the growing role of compelling visual experiences in shaping modern tourism behaviour.
Sustainable Tourism Practices: A Pathway to Community Well-being and Environmental Resilience
2025 • Journal of Sustainable Tourism
This study examines how sustainable tourism practices can support local communities while protecting natural environments. It explores the connection between responsible tourism, community well-being, and long-term destination resilience.
TEACHING & EXPERTISE
Teaching Knowledge That Inspires Growth
Bringing together academic knowledge, practical perspectives, and research experience to support students, researchers, and professionals.
My teaching approach connects academic theory with practical applications, helping learners develop critical thinking, research skills, and a deeper understanding of contemporary business challenges.
- Marketing & Consumer Behaviour
- Advanced Marketing
- Academic & Professional Development
- Digital Marketing & Strategy
- Research Methodology
- Entrepreneurship & Innovation
Academic Engagement & Knowledge Sharing
Research-led teaching, professional development, academic collaboration, and knowledge sharing across diverse learning environments.
LATEST INSIGHTS
Research, Ideas & Academic Insights
" Explore recent research, academic perspectives, and insights on consumer behaviour, marketing, sustainability, neuromarketing, and related social issues."
Dr.Shahid Rasool
Consumer Behaviour
Understanding consumers, decision-making, awareness, and behavioural patterns.
Neuromarketing & Consumer Insights
Exploring how neuroscience and psychology can deepen our understanding of consumer behaviour.
Marketing, Sustainability & Society
Research exploring responsible marketing, sustainability, social issues, and their impact on society.
_____ LET’s COLLABORATION ______
Let’s Connect for Research & Collaboration
shahid.rasooldin@gmail.com
Researcher, educator, and academic dedicated to advancing knowledge through research, teaching, and collaboration.
Dr.Shahid Rasool,Ph.D.
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