Skip to main content

Dr.Shahid Rasool

logos

Dr.Shahid Rasool

Menu
My academic Journey

A Journey of Learning, Research & Teaching

My academic journey reflects a continuous commitment to learning, research, and teaching. From my early studies in Marketing to completing my Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), each stage has shaped my academic interests and professional growth.

My academic journey has been driven by a deep interest in marketing, consumer behaviour, and the relationship between business decisions and society. Over the years, I have developed my academic foundation through postgraduate education, research, university teaching, and continued professional learning.

I completed my MBA in Marketing and Master of Science in Marketing at Mohammad Ali Jinnah University, Islamabad, before pursuing a Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), Malaysia. These academic experiences strengthened my understanding of marketing theory, research methods, consumer decision-making, and socially responsible consumption.

Today, my work brings together research, teaching, and academic collaboration, with a particular interest in producing knowledge that contributes to both academic understanding and real-world challenges.

Facebook Twitter Youtube Instagram
demo 3 about

From Marketing Education to Doctoral Research

My formal academic journey began with an MBA in Marketing at Mohammad Ali Jinnah University (MAJU), Islamabad, which I completed between 2007 and 2010. This provided the foundation for my understanding of marketing management, business strategy, and organisational decision-making.

I continued my studies at MAJU, completing a Master of Science in Marketing between 2010 and 2012. My master’s research examined the contribution of consumer vanity to socially responsible consumption, with materialistic attitude explored as a mediating factor. This research helped deepen my interest in understanding how individual characteristics and attitudes influence consumer behaviour and responsible consumption choices.

From 2013 to 2017, I pursued my Ph.D. in Marketing at Universiti Malaysia Sarawak (UNIMAS), Sarawak, Malaysia. My doctoral research investigated self-concept, consumer awareness, self-awareness congruence, and attitudes towards socially responsible plate-food consumption behaviour.

This doctoral work strengthened my interest in the connections between consumer psychology, awareness, personal identity, and responsible consumption. It also provided a foundation for my continuing research into consumer behaviour and the wider social implications of marketing.

Connecting Research with Teaching

My academic interests extend across consumer behaviour, neuromarketing, social marketing, corporate social responsibility, ethics and sustainability, tourism, and business research methodology. These areas allow me to explore how people make decisions, how organisations influence society, and how research can contribute to more informed business and consumer practices.

Alongside research, I have developed experience in university teaching, academic responsibilities, research support, and course development. My teaching experience covers subjects including Principles of Marketing, Marketing Management, Consumer Behaviour, Marketing Research, Strategic Marketing, Digital Marketing, Advertising and Sales Promotion, and Research Methods.

I have also contributed to the development of micro-credential marketing courses for the Azman Hashim International Business School at Universiti Teknologi Malaysia (UTM).

For me, academic development is an ongoing process. I continue to value research, teaching, and knowledge sharing as interconnected ways to support students, researchers, and the wider academic community.