Home - Dr.Shahid Rasool

Acedamic . Researcher . Educator ________

Dr .Shahid Rasool

Research for a Better, More Informed Tomorrow

Advancing knowledge through research and teaching, with a focus on meaningful academic collaboration and real-world impact.

ABOUT ME

Research, Teaching, Real-World Impact

“Advancing knowledge through research, teaching, and meaningful academic collaboration for a better and more sustainable future.”

Dr. Shahid Rasool is a researcher, educator, and marketing academic with extensive experience in teaching, research, and academic collaboration. His work focuses on consumer behaviour, neuromarketing, social marketing, sustainability, and business research.

He is passionate about developing meaningful research, supporting students and researchers, and connecting academic knowledge with real-world challenges.

Research & Expertize

Research That Create Meaningful Impact

My research brings together consumer behaviour, marketing, neuroscience, sustainability, and social issues to explore meaningful questions in business and society..

My research interests include Consumer Behaviour, Corporate Social Responsibility, Ethics & Sustainability, Neuromarketing, Social Marketing, Tourism, and Business Research Methodology

01

Consumer Behaivour

Understanding consumers, Decision-making,awareness, and behavioural patterns.

02

Neuro_Marketing

Exploring the connection between neuro science ,psychology,and marketing to better understand attention ,amotion, persuasion, and consumer response .

03

Sustainability & Social Marketing

Examining responsible consuption, sustainability ,ethics ,and social issues through research that connects marketing with postive and meaningful societal impact .

FEATURED PUBLICATIONS

Selected Research & Publications

Selected research exploring consumer behaviour, neuromarketing, sustainability, social marketing, and contemporary business issues.

Seeing is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment

2026 • International Journal of Tourism Research

This research explores how visual content influences tourists’ engagement, emotional connection, and attachment to destinations. It highlights the growing role of compelling visual experiences in shaping modern tourism behaviour.

Sustainable Tourism Practices: A Pathway to Community Well-being and Environmental Resilience

2025 • Journal of Sustainable Tourism

This study examines how sustainable tourism practices can support local communities while protecting natural environments. It explores the connection between responsible tourism, community well-being, and long-term destination resilience.

TEACHING & EXPERTISE

Teaching Knowledge That Inspires Growth

Bringing together academic knowledge, practical perspectives, and research experience to support students, researchers, and professionals.

My teaching approach connects academic theory with practical applications, helping learners develop critical thinking, research skills, and a deeper understanding of contemporary business challenges.

Academic Engagement & Knowledge Sharing

Research-led teaching, professional development, academic collaboration, and knowledge sharing across diverse learning environments.

LATEST INSIGHTS

Research, Ideas & Academic Insights

" Explore recent research, academic perspectives, and insights on consumer behaviour, marketing, sustainability, neuromarketing, and related social issues."

Dr.Shahid Rasool

Consumer Behaviour

Understanding consumers, decision-making, awareness, and behavioural patterns.

Neuromarketing & Consumer Insights

Exploring how neuroscience and psychology can deepen our understanding of consumer behaviour.

Marketing, Sustainability & Society

Research exploring responsible marketing, sustainability, social issues, and their impact on society.

_____ LET’s COLLABORATION ______

Let’s Connect for Research & Collaboration

EMAIL ADDRESS

shahid.rasooldin@gmail.com

Researcher, educator, and academic dedicated to advancing knowledge through research, teaching, and collaboration.

Dr Shahid Rasool